Growth · A neglected website rebuilt into a growth engine
Reach without structure, turned into one clear path from visitor to supporter.
Strategy before design is our alternative to redesigning a site that no one has decided the purpose of.
The business challenge
The organization’s website had sprawled over years. Broken links, orphan pages, weak calls to action, and content scattered across many sub-brands. The site had significant reach but no structure to turn a visitor into a supporter or donor.
What we built
We did the strategy before the design. We audited every page, benchmarked comparable organizations, and rebuilt the site around a clear path to donate, an issues hub that organizes the mission, and a structure that preserves existing search rankings on relaunch. Sub-brands stay on their own sites and link out cleanly, so the whole network reads as one organization.
- One clear path to donate
- Issues organized by mission
- Search rankings preserved on relaunch
- Many sub-sites, one system
- Site rebuild
- SEO-preserving architecture
- Issues hub
- Donation flow
- Unified navigation
- Analytics
Site rebuild · advocacy
- Broken links148→0
- Orphan pages63→0
- Paths to donateNone→One
Strategy before design
It’s just 3 steps
- Capability
- Growth
- Solution
- Website growth engine
- Build
- Custom, not off the shelf
- Data
- Content unified across many sub-brands
- Data ownership
- The client
- Status
- In Production
