May 15, 2025
Why You Should Build a Custom GPT (And When Not To)
Custom GPTs enhance productivity by automating tasks and offering specialized knowledge, ideal for repetitive work, formatting, team cohesion, and scaling workflows. They are less suitable for creative tasks, subjective judgments, small tasks, or uncertain data. Building them requires effort but delivers significant productivity improvements. Start with targeted uses, evaluate ROI, and grow based on proven benefit while readying the organization for AI adoption.